Rodelle
Beauchamp

personal STATEMENT

I started my career in digital at Tesco in 2016 as a Web Trader, managing content and promotional trade plans for the Home and Seasonal category. I represented the category in commercial and marketing conversations and became known for knowing my products inside out because I wrote and optimised all online copy for SEO. During this time I also project managed the Fox & Ivy site launch, working closely with the marketing team. That experience sparked a real interest in brand and campaign strategy, which led me to move into a Digital Marketing Manager role at Tesco Mobile.

At Tesco Mobile I ran paid media for prospecting audiences, mainly across display and paid social, while testing new channels to expand reach. I also made the most of my internal network to secure placements on main brand emails and the Tesco homepage, giving campaigns additional visibility beyond paid channels.

As much as I valued my time there, I wanted hands on experience across a wider mix of brands. After some honest reflection and conversations with my mentor, I decided to move into contracting. I had always been told I pick up systems and processes quickly, so interim work felt like the best way to explore different industries while building depth of experience. I set myself up as a limited company, supporting local brands with SWOT analysis, social strategy and asset creation. My first full time contract was Digital Brand Manager at Merlin Entertainments, where I helped a newly formed team understand digital opportunities and build structured processes.

I then stepped into a Demand Generation role at Australian BNPL company OpenPay. I originally applied for a digital marketing position, but they felt my personality and communication style would be a strong fit for B2B growth, working closely with sales and PR. It was a UK start up environment and completely outside my comfort zone, but I thrived on the challenge and gained a new commercial perspective.

After that I returned to retail with DCK Group, overseeing multiple product and label launches. I was then brought in by Charlotte Tilbury for a six month contract to support partnerships and scale their ambassador programme, Magic Makeup Stars. I managed day to day programme growth across affiliates, creators and influencers, recruited high performing talent through targeted outreach, and grew membership by 265 percent while increasing affiliate revenue by 69 percent in six months.

I currently work as Senior Marketing Manager at City Experiences, where I lead multi channel strategy across paid social, search, email, automation and out of home campaigns for multiple brands. Working under the Hornblower umbrella, I support marketing across City Cruises UK as well as mainland Europe brands like Take Walks and Devour. I collaborate closely with brand, PR and social teams to ensure campaigns feel culturally relevant, on brand and audience first, often coordinating with creators and external talent. I manage seven figure annual budgets, optimise spend to maximise ROI, and report performance insights to stakeholders across the UK, US and Europe, while also acting as an internal agency lead aligning external partners and internal teams to amplify campaigns.

Through this role I have genuinely fallen in love with marketing to people rather than just audiences. We are selling experiences and memories, which makes the work feel meaningful because it is rooted in improving people’s lives and moments that matter to them. Recent results include automation for our private hire initiative that reduced B2B sales exit rates by 36 percent, and a Meta optimisation across the Take Walks account that increased impressions by 98 percent by shifting investment away from smaller markets and scaling in higher performing destinations such as Rome and Florence while maintaining efficient spend.

Throughout my career I have worked alongside agencies including Mediacom, QueryClick, Dunnhumby, BBH and Tommy. Relationship building is one of my strongest skills, whether that is client side, agency side or supplier partnerships with brands such as Silentnight and Heinz. I maintain a strong network and regularly schedule catch ups so I can stay current, exchange ideas and learn from other experts.

I am someone who genuinely enjoys learning, whether that is through podcasts, books or hands on experimentation. While I once imagined myself as more of a classic creative marketer, I have realised my real strength sits at the intersection of creativity, performance and analytics. That is why I am focused on moving into roles that combine commercial impact with long term strategic growth.

Outside of work I am just as driven. I paint, I train consistently in the gym, and I am a dedicated powerlifter with a disciplined routine that usually starts with a 5am alarm. I am often the first person in the office. I am also a loyal Leyton Orient season ticket holder, which means my mood occasionally depends on football results. Recently I have developed an interest in economics, trend forecasting and investing, and I plan to start writing about my learnings soon.

My mantra is simple. Growth comes from discomfort. The more you push beyond what feels safe or familiar, the more confidence and capability you build. I try to live that mindset every day, both professionally and personally.